The Company has developed a global technology solution The Black Box by TIME (TBBT) that empowers filmmakers, content creators, producers & distributors and enables them to reach out to a much wider audience across various geographies in a cost-efficient manner, while opening multiple monetization avenues simultaneously. The tech solution is set to revolutionize the traditional methods of content distribution and positively impact all the stakeholders across the value chain:

• Content Owners stand to significantly benefit from an expanded audience reach and immediate time-to-market, while curtailing the associated costs.
• Cinema Owners will have optimized capacity utilization and business economics, with negligible incremental capex costs.
• Audiences will have access to wide-spread content on a timely basis and also the advantage of viewing long-tail films, a category that is slowly gaining popularity.

Late Mr. Dhirajlal Shah, Co-Founder & Chairman Emeritus

When you rent a DVD of a Hindi film from your local Video Circulating Library, have you ever pondered the origins of this service in India? Who was the pioneer behind the introduction of legal video cassette duplication in the country? Moreover, who published Jai Santoshi Maa, the first film available in video format? These groundbreaking achievements in the Indian entertainment industry are attributed to the visionary Dhirajlal Shah. Known affectionately as Dhirubhai, and recognized as Bollywood’s Serial Innovator, he has been at the forefront of media innovation for over four decades. Dhirubhai now introduces 'The Black Box by TIME' an innovative entertainment solution poised to transform global media consumption.

Mr. Jimit Shah, Co-Founder & CEO

Jimit Shah, the enterprising son of Dhirubhai Shah, serves as the co-promoter of 'The Black Box' alongside his father. A distinguished alumnus of the Commerce Faculty at Mumbai University, Jimit furthered his education with a degree in Business from The London School of Economics and Political Science, followed by an MSc in International Accounting & Finance from Bayes Business School (formerly Cass Business School), UK.

In his role, Jimit oversees Operations, where he places a strong emphasis on market research and strategic planning. He is particularly adept at integrating new technologies and developing strategies for their monetization. With over 16 years of hands-on management experience at Time Cinemas, a group company, Jimit possesses a profound understanding of the dynamics and opportunities within today’s business landscape, giving him a distinct advantage in navigating and exploiting market potentials effectively.